The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud

The semiotic elements which exist from the social culture create different ways of thinking among races. This research aimed to analyze the extent of message of community service advertisement able to be delivered through advertisements by PETRO-AS across the semiotics of races; and its effectivenes...

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Main Author: Daud, Noorlida (Author)
Format: Book
Published: 2012.
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3rd Floor Main Library

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Call Number: A1234.567
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