Inculcating entrepreneurship through communication skills / Soo Kum Yoke ... [et al.]

• मुख्य लेखकों: Soo, Kum Yoke (लेखक), Zainon, Saunah (लेखक), Rajendran, Cecilia Bai (लेखक), Kamaludin, Puteri Nur Hidayah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2018.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Communication skills are essential for business and trading. However, young entrepreneurs in the school of business have often neglected this skill and viewed it as less important as opposed to their other core subjects offered at the university. Thus, this paper aims to investigate the importance o...