Inculcating entrepreneurship through communication skills / Soo Kum Yoke ... [et al.]

Communication skills are essential for business and trading. However, young entrepreneurs in the school of business have often neglected this skill and viewed it as less important as opposed to their other core subjects offered at the university. Thus, this paper aims to investigate the importance o...

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Autores principales: Soo, Kum Yoke (Autor), Zainon, Saunah (Autor), Rajendran, Cecilia Bai (Autor), Kamaludin, Puteri Nur Hidayah (Autor)
Formato: Libro
Publicado: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2018.
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