Halal market opportunities through research findings / Sharifah Zannierah Syed Marzuki ... [et al.]

• Main Authors: Syed Marzuki, Sharifah Zannierah (Author), Zainal Abidin, Zanariah (Author), Kamall Khan, Yasmin (Author), Osman, Che Asniza (Author), Ling, Oliver Hoon Leh (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2018.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Halal market has becoming a phenomenal reality globally with the growing number of customers that encompass Muslims and non-Muslims. The emergence of a global halal market has opened vast opportunities for firms in numerous industries that include food, fashion, hospitality, agriculture and services...