The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion / Nor Atifah Mohamad, Normah Abdullah and S. Salahudin Suyurno

• 主要な著者: Mohamad, Nor Atifah (著者), Abdullah, Normah (著者), Suyurno, S. Salahudin (著者)
• フォーマット: 図書
• 出版事項: Academy of Contemporary Islamic Studies (ACIS), 2020.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

This concept paper explores the online persuasion in the light of Elaboration Likelihood Model (ELM) and the Islamic communication principles. According to ELM persuasion happens between one of the two routes; the central route and peripheral route that lead to behavioural change. Central route proc...