The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion / Nor Atifah Mohamad, Normah Abdullah and S. Salahudin Suyurno

• Egile Nagusiak: Mohamad, Nor Atifah (Egilea), Abdullah, Normah (Egilea), Suyurno, S. Salahudin (Egilea)
• Formatua: Liburua
• Argitaratua: Academy of Contemporary Islamic Studies (ACIS), 2020.
• Gaiak: Article; PeerReviewed
• Sarrera elektronikoa: Link Metadata

This concept paper explores the online persuasion in the light of Elaboration Likelihood Model (ELM) and the Islamic communication principles. According to ELM persuasion happens between one of the two routes; the central route and peripheral route that lead to behavioural change. Central route proc...