Measuring supplier's service quality and customer satisfaction using servqual / Hirun Azaman Ismail
Service quality can be used as a strategic differentiation weapon to build an organizational distinctive advantage. To be competitive, service supplier should embrace customer-driven quality which represents a proactive approach in satisfying the needs of the customers by gathering information about...
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Formaat: | Boek |
Gepubliceerd in: |
2004.
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Internet
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A1234.567 |
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Kopie 1 | Beschikbaar |