Measuring supplier's service quality and customer satisfaction using servqual / Hirun Azaman Ismail
Service quality can be used as a strategic differentiation weapon to build an organizational distinctive advantage. To be competitive, service supplier should embrace customer-driven quality which represents a proactive approach in satisfying the needs of the customers by gathering information about...
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| Format: | Book |
| Published: |
2004.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |