The level of acceptance in adopting the philosophy of market orientation in the Malaysian public organizations / Nurulaini Zamhury, Rugayah Hashim and Jasmine Ahmad
A major feature of the new public management (NPM) concept is its market-oriented approach. The premise of NPM reform wave is that more market orientation in the public sector will lead to greater cost-efficiency for government, without having negative side effects on other objectives and considerat...
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| Format: | Book |
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Universiti Teknologi MARA, Shah Alam,
2010-12.
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