The level of acceptance in adopting the philosophy of market orientation in the Malaysian public organizations / Nurulaini Zamhury, Rugayah Hashim and Jasmine Ahmad

A major feature of the new public management (NPM) concept is its market-oriented approach. The premise of NPM reform wave is that more market orientation in the public sector will lead to greater cost-efficiency for government, without having negative side effects on other objectives and considerat...

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Main Authors: Zamhury, Nurulaini (Author), Hashim, Rugayah (Author), Ahmad, Jasmine (Author)
Format: Book
Published: Universiti Teknologi MARA, Shah Alam, 2010-12.
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3rd Floor Main Library

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