The level of acceptance in adopting the philosophy of market orientation in the Malaysian public organizations / Nurulaini Zamhury, Rugayah Hashim and Jasmine Ahmad

• Asıl Yazarlar: Zamhury, Nurulaini (Yazar), Hashim, Rugayah (Yazar), Ahmad, Jasmine (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Shah Alam, 2010-12.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

A major feature of the new public management (NPM) concept is its market-oriented approach. The premise of NPM reform wave is that more market orientation in the public sector will lead to greater cost-efficiency for government, without having negative side effects on other objectives and considerat...