Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar

Communication research view communication as a process of transferring information from the source to the receiver to influence an individual's behavior. The focus of past research have been on the transmission of information involving the media and not on the relevancy of information needed by...

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Auteurs principaux: Sualman, Ismail (Auteur), Jaafar, Rosni (Auteur)
Format: Livre
Publié: Universiti Teknologi MARA, Shah Alam, 2011-06.
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