Government's advertising information content strategy in newspaper print advertisement / Mardzuki Mazlan, Mohd Sazili Shahibi and Wan Ab. Kadir Wan Dollah

In advertising, one of the important and critical part is dissemination of information through communication. Communication is about transmitting, receiving, and processing information between two parties. Therefore, information content of the advertisement is important to ensure the effectiveness o...

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Bibliographic Details
Main Authors: Mazlan, Mardzuki (Author), Shahibi, Mohd Sazili (Author), Wan Dollah, Wan Ab. Kadir (Author)
Format: Book
Published: Universiti Teknologi MARA, Selangor, 2020.
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3rd Floor Main Library

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