Relentless expansion of a lifestyle café? / Seri Ayu Masuri Md Daud ... [et al.]

This case study is about a lifestyle café that originated during a date with the entrepreneur's fiancée and built by the endurance, smarts, and sweat of two brothers. The brothers named the café Brotherhood & Co. (Brotherhood) to represent the spirit of togetherness created between them...

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Main Authors: Md Daud, Seri Ayu Masuri (Author), Jusoh, Fatmawati (Author), Sulaiman, Saliza (Author), Yeop Johari, Halim Suhaimi (Author), Zainal Abidin, Adnan (Author)
Format: Book
Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2020.
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