PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir ... [et al.]

• Main Authors: Abdul Kadir, Mohd Ali Bahari (Author), Rosly, Hardi Emrie (Author), Rahim, Hardy Loh (Author), Junid, Junainah (Author), Mohd Lajin, Noor Faizah (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2020.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...