PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir ... [et al.]

• मुख्य लेखकों: Abdul Kadir, Mohd Ali Bahari (लेखक), Rosly, Hardi Emrie (लेखक), Rahim, Hardy Loh (लेखक), Junid, Junainah (लेखक), Mohd Lajin, Noor Faizah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2020.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...