What really matters when choosing a hotel? The case of middle east tourists in Kuala Lumpur, Malaysia / Fazuin Mohd. Yusoff and Flora Shumin Chang Abdullah
The purpose of this study is to identify Middle East tourists' hotel selection attributes in Kuala Lumpur. Hotel selection dimensions identified from previous researches were used to help develop the framework of this descriptive study. Four important hotel attribute variables identified were l...
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Format: | Knjiga |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2010-12.
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