Strategic Alliances and Technology in Tourism / Jaloni Pansiri and Jerry Courvisanos
The purpose of this paper is to examine the role of strategic alliances in developing technology-based knowledge. In doing so, the study further links assessment of strategic alliance outcomes (technology benefits) to tourism executives' risk taking behaviour. A survey of Australian travel sect...
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| Format: | Book |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2011-04.
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| Online Access: | Link Metadata |
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