Spa Service Quality: The Case of the Andaman Tourism Cluster (Phuket, Phang Nga and Krabi), Thailand / Ratthasak Boonyarit and Kullada Phetvaroon

• Автори: Boonyarit, Ratthasak (Автор), Phetvaroon, Kullada (Автор)
• Формат: Книга
• Опубліковано: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2011-08.
• Предмети: Article; PeerReviewed
• Онлайн доступ: Link Metadata

The aim of this study was to assess the Service Quality of Spas in the Andaman Tourism Cluster, Thailand. Data were collected from 430 spa customers who had used spa services at Day Spas or Hotel & Resort Spas in the Andaman Tourism Cluster. The objectives were to identify the characteristics of...