Marketing Strategies for Promoting Medical Tourism in Thailand / Jutamas Rerkrujipimol and Ilian Assenov

• मुख्य लेखकों: Rerkrujipimol, Jutamas (लेखक), Assenov, Ilian (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2011-08.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Thailand is considered to be among the global leaders in the medical tourism market which has grown rapidly in recent years but has faced formidable competition from Singapore, India and other countries. This exploratory research was intended to evaluate the current marketing strategies of healthcar...