Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto

• मुख्य लेखक: Suhartanto, Dwi (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA (UiTM), Malaysia, 2011-12.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study reports an assessment of perceived service differences based on brand of origin (international and domestic brands) in the hotel industry. This study endeavours to extend recent advances in services marketing theory on service evaluation constructs: service quality, customer satisfaction,...