Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto

This study reports an assessment of perceived service differences based on brand of origin (international and domestic brands) in the hotel industry. This study endeavours to extend recent advances in services marketing theory on service evaluation constructs: service quality, customer satisfaction,...

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Hoofdauteur: Suhartanto, Dwi (Auteur)
Formaat: Boek
Gepubliceerd in: Universiti Teknologi MARA (UiTM), Malaysia, 2011-12.
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3rd Floor Main Library

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