Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto

This study reports an assessment of perceived service differences based on brand of origin (international and domestic brands) in the hotel industry. This study endeavours to extend recent advances in services marketing theory on service evaluation constructs: service quality, customer satisfaction,...

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Detaylı Bibliyografya
Yazar:	Suhartanto, Dwi (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Universiti Teknologi MARA (UiTM), Malaysia, 2011-12.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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