Customer satisfaction with hypermarket fresh food's characteristics / A.R. Azhar ... [et al.]

The Malaysian food retailing industry is experiencing tremendous growth from the evolving modern fresh food retail outlets such as supermarkets and hypermarkets. This evolving pattern is influenced by the changing behaviour and lifestyle of local consumers, thus impacting on the way consumers purcha...

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Bibliographic Details
Main Authors: Azhar, A.R (Author), Mohd Salehuddin, M. Z. (Author), Saiful Bakhtiar, Mohd Faeez (Author), Kamaruddin, Mohd Syaquif Yasin (Author)
Format: Book
Published: Universiti Teknologi MARA Cawangan Selangor, 2012-04.
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