Customer satisfaction with hypermarket fresh food's characteristics / A.R. Azhar ... [et al.]

• Main Authors: Azhar, A.R (Author), Mohd Salehuddin, M. Z. (Author), Saiful Bakhtiar, Mohd Faeez (Author), Kamaruddin, Mohd Syaquif Yasin (Author)
• Format: Book
• Published: Universiti Teknologi MARA Cawangan Selangor, 2012-04.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

The Malaysian food retailing industry is experiencing tremendous growth from the evolving modern fresh food retail outlets such as supermarkets and hypermarkets. This evolving pattern is influenced by the changing behaviour and lifestyle of local consumers, thus impacting on the way consumers purcha...