International health and spa tourists' motivational factors in Sabah, Malaysia: the push and pull factors / Inoormaziah Azman and Jennifer Kim Lian Chan

Purpose: This qualitative study is attempted to provide an in-depth understanding of health and spa tourists' profiles and their key motivational factors of visiting health and spas at the resort hotels in Sabah, Malaysia by extending the push and pull motivational concept. Findings: Managerial...

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Asıl Yazarlar: Azman, Inoormaziah (Yazar), Kim, Jennifer Lian Chan (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Universiti Teknologi MARA (UiTM), Malaysia, 2012-12.
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3rd Floor Main Library

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Yer Numarası: A1234.567
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