International health and spa tourists' motivational factors in Sabah, Malaysia: the push and pull factors / Inoormaziah Azman and Jennifer Kim Lian Chan
Purpose: This qualitative study is attempted to provide an in-depth understanding of health and spa tourists' profiles and their key motivational factors of visiting health and spas at the resort hotels in Sabah, Malaysia by extending the push and pull motivational concept. Findings: Managerial...
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| Format: | Book |
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Universiti Teknologi MARA (UiTM), Malaysia,
2012-12.
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