Devising a branding model for mega- projects in entertainment, residential, tourism and sport in Iran / Amir Ekhlassi ... [et al.]

• Asıl Yazarlar: Ekhlassi, Amir (Yazar), Divandari, Ali (Yazar), Rahmani, Kamal (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA (UiTM), Malaysia, 2013-06.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

While it seems that there are very few studies on the branding pro- cess for mega-projects in entertainment, residential, tourism and sport, branding is one of the most important factors in these types of projects. We have particularly tried to devise a branding model for these types of projects tha...