Devising a branding model for mega- projects in entertainment, residential, tourism and sport in Iran / Amir Ekhlassi ... [et al.]
While it seems that there are very few studies on the branding pro- cess for mega-projects in entertainment, residential, tourism and sport, branding is one of the most important factors in these types of projects. We have particularly tried to devise a branding model for these types of projects tha...
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| Hoofdauteurs: | , , |
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| Formaat: | Boek |
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Universiti Teknologi MARA (UiTM), Malaysia,
2013-06.
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