An empirical study of direct relationship of service quality, customer satisfaction and customer trust on customer loyalty in Malaysian rural tourism / Zahir Osman

• मुख्य लेखक: Osman, Zahir (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia, 2013-06.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The purpose of this study is to develop a direct effect understanding of service quality, customer satisfaction and trust on customer loyalty in Malaysia rural tourism. The Structural Equation Model (SEM) used to analyze the casual relationships between independent variables and dependent variable....