Attitudinal loyalty in the budget hotel industry: what are the important factors? / Dwi Suhartanto and Any Noor

• Auteurs principaux: Suhartanto, Dwi (Auteur), Noor, Any (Auteur)
• Format: Livre
• Publié: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia, 2013-12.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Brand loyalty is an important strategy to maintain competitive advantage in the hotel industry. Despite the notable impact that brand loyalty has on business performance, research appears to be lack of attention on attitudinal loyalty and its determinants. In addition, most studies on loyalty in the...