Relationship marketing in hotel industry: A conceptual study / Leena Nitin Fukey ... [et a.l]
The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. Thi...
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| Main Authors: | , , , |
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| Format: | Book |
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UiTM Press,
2016-06.
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