Enhancing mobile shopping experience using QR code: an exploratory study / Suzana Zambri ...[et al.]

Enhancing mobile shopping experience using QR code: an exploratory study / Suzana Zambri ...[et al.]

Quick Response (QR) codes are increasingly visible in various fields. With advances in QR code, mobile shopping is becoming one of the most important channels in the retail industries. The aims of this research are to discover the willingness of the Malaysian university community to use QR codes in...

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Main Authors: Zambri, Suzana (Author), Hasani, Siti Aishah (Author), Abdul Aziz, Maslina (Author), Daud, Nor Aziah (Author), Noordin, Nurulhuda (Author), Hasssan, Syahida (Author)
Format: Book
Published: Universiti Teknologi MARA, 2021-01.
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