Enhancing mobile shopping experience using QR code: an exploratory study / Suzana Zambri ...[et al.]

• 主要な著者: Zambri, Suzana (著者), Hasani, Siti Aishah (著者), Abdul Aziz, Maslina (著者), Daud, Nor Aziah (著者), Noordin, Nurulhuda (著者), Hasssan, Syahida (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA, 2021-01.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

Quick Response (QR) codes are increasingly visible in various fields. With advances in QR code, mobile shopping is becoming one of the most important channels in the retail industries. The aims of this research are to discover the willingness of the Malaysian university community to use QR codes in...