Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira

Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has bee...

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Hoofdauteurs: Safira, Anya (Auteur), Nur Aini, Atika (Auteur)
Formaat: Boek
Gepubliceerd in: Universiti Teknologi MARA, 2021-05.
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