Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira
Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has bee...
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| Format: | Book |
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Universiti Teknologi MARA,
2021-05.
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