Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen

Tourism development has economic benefits, but there also issues related to complex digital marketing and environmental impacts. Nowadays, customers want fast, accurate and friendly responses from the tourism agencies. Hence, the industry must be able to cope with the demands from the clients by usi...

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Main Authors: Rahmoun, Mbarek (Author), Baeshen, Yasser Baeshen (Author)
Format: Book
Published: Accounting Journal Accounting Research Institute (ARI), 2021-04.
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3rd Floor Main Library

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