Museum exhibition marketing strategy: a case study of the Malaysian Islamic Art Museum / Muhamad Amirul Hafiz Zulkifli, Mohd Syuhaidi Abu Bakar and Nor Azlin Hamidon

• मुख्य लेखकों: Hafiz Zulkifli, Muhamad Amirul (लेखक), Abu Bakar, Mohd Syuhaidi (लेखक), Hamidon, Nor Azlin (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Communication and Media Studies, Universiti Teknologi MARA, 2019.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study was conducted to examine the marketing strategies used by the management of the Malaysian Islamic Art Museum, Kuala Lumpur and to evaluate the effectiveness of marketing strategies used to attract visitors to the Malaysian Islamic Art Museum. A qualitative approach was employed and interv...