Factors influencing customer to switch mobile service provider: A case study at UiTM KB / Siti Nurani Zulkfli ... [et al.]

• Main Authors: Zulkfli, Siti Nurani (Author), Abd Razak, Nor Fatihah (Author), Che Yusof, Nur Syaliza Hanim (Author), Nordin, Noor Ilanie (Author), Salleh, Aisyah Wahyuna (Author), Che Apandi, Nur Ain Mardiah (Author), Shikh Mohd Noor, Siti Nur Auni Husna (Author)
• Format: Book
• Published: Unit Penerbitan UiTM Kelantan, 2020-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Malaysia's telecommunications services industry has grown significantly over the last few years especially in mobile service providers. Hence, mobile service provider have great challenges on how to retain their consumer, since there were so many elements that might cause customers to switch th...