Factors influencing customer to switch mobile service provider: A case study at UiTM KB / Siti Nurani Zulkfli ... [et al.]
Malaysia's telecommunications services industry has grown significantly over the last few years especially in mobile service providers. Hence, mobile service provider have great challenges on how to retain their consumer, since there were so many elements that might cause customers to switch th...
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| Main Authors: | , , , , , , |
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| Format: | Book |
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Unit Penerbitan UiTM Kelantan,
2020-12.
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| Online Access: | Link Metadata |
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