Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen

• Главные авторы: Ibrahim, Muhammad Azman (Автор), Mohd Ruslan, Rafiatul Adlin (Автор), Thong, Foong Yen (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, 2021-05.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food prod...