Kapak Resmi

Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen

This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food prod...

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Detaylı Bibliyografya
Asıl Yazarlar:	Ibrahim, Muhammad Azman (Yazar), Mohd Ruslan, Rafiatul Adlin (Yazar), Thong, Foong Yen (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Universiti Teknologi MARA, 2021-05.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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