Measuring service quality / Rosliza Md Zani ... [et al.]

Quality of a service can be understood as a comprehensive customer evaluation of a particular service and the extent to which it meets their expectations and provides satisfaction. It is one of the crucial factors that determines the success of an organization by which the organization needs to inte...

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Bibliographic Details
Main Authors: Md Zani, Rosliza (Author), Ramli, Abd Rasyid (Author), Mohd Saad, Shakirah (Author)
Format: Book
Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2020.
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