The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri
Malaysia is experiencing exponential growth in retail sector especially in urban area. Due to this reason a lot of investments are happening in Malaysia and new markets are entering this sector. Many retailers assume that service environment is not an important tool in marketing industry. In today&#...
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| Main Authors: | , |
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| Format: | Book |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2021.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |