Kapak Resmi

A comparison of traditional versus electronic word of mouth as marketing tools / Ramli Saad and Rosliza Md Zani

Traditionally, the word of mouth (WOM) is taking place through spoken communication shared in a face to face context involving two parties. It is characterized by its synchronicity and the relatively short delay in word and response exchange. Word of mouth can influence consumers to make a decision...

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Detaylı Bibliyografya
Asıl Yazarlar:	Saad, Ramli (Yazar), Md Zani, Rosliza (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2021.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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