The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad

• मुख्य लेखकों: Arunnaa, Sivapathy (लेखक), Safwan Marwin, Abdul Murad (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Kedah, 2021.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The research will investigate the intention of purchasing behaviour of Malaysian consumers using TPB variables known as the attitudes, subjective norms and perceived behavioural control. The conceptual mode l will be moderated by emotional intelligence and will examine the effect of the luxury value...