The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
The research will investigate the intention of purchasing behaviour of Malaysian consumers using TPB variables known as the attitudes, subjective norms and perceived behavioural control. The conceptual mode l will be moderated by emotional intelligence and will examine the effect of the luxury value...
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2021.
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