The impact of halal brand personali̇ty and onli̇ne brand trust on the onli̇ne halal food purchase intenti̇on: a conceptual paper / Musdiana Mohamad Salleh and Etty Harniza Harun

• मुख्य लेखकों: Mohamad Salleh, Musdiana (लेखक), Harun, Etty Harniza (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Kedah, 2021.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The purpose of this paper is to develop a conceptual framework that provides insight and aids in understanding the factors that determine the intention of consumer to purchase halal food products via an online platform. Online consumer behaviour can be described as the consumer perceives the process...