Enhancing the marketing the marketing approaches in school resource centres/ Mohd Ruhaifi Ab Razak

• Yazar: Ab Razak, Mohd Ruhaifi (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2012.
• Konular: Conference or Workshop Item; PeerReviewed
• Online Erişim: Link Metadata

Purpose - "Guerrilla marketing" describes untraditionally marketing strategies that target to achieve significant effects, with lower budget of marketing campaigns. This articles aims to deliver an introduction to "guerilla marketing" principles and discuss applying of this marke...