Enhancing the marketing the marketing approaches in school resource centres/ Mohd Ruhaifi Ab Razak
Purpose - "Guerrilla marketing" describes untraditionally marketing strategies that target to achieve significant effects, with lower budget of marketing campaigns. This articles aims to deliver an introduction to "guerilla marketing" principles and discuss applying of this marke...
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| Format: | Książka |
| Wydane: |
2012.
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| Dostęp online: | Link Metadata |
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| 100 | 1 | 0 | |a Ab Razak, Mohd Ruhaifi |e author |
| 245 | 0 | 0 | |a Enhancing the marketing the marketing approaches in school resource centres/ Mohd Ruhaifi Ab Razak |
| 260 | |c 2012. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/50302/1/50302.PDF | ||
| 520 | |a Purpose - "Guerrilla marketing" describes untraditionally marketing strategies that target to achieve significant effects, with lower budget of marketing campaigns. This articles aims to deliver an introduction to "guerilla marketing" principles and discuss applying of this marketing approach for school resource centre's services. | ||
| 546 | |a en | ||
| 690 | |a Marketing | ||
| 690 | |a Information services. Information centers | ||
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| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/50302/ | |
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