Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz

• Auteur principal: Ab Aziz, Nur Hidayah (Auteur)
• Format: Livre
• Publié: 2014-09-10.
• Sujets: Conference or Workshop Item; PeerReviewed
• Accès en ligne: Link Metadata

The emergence of the Internet has been currently affecting a number of areas in the business world including advertising. The increase of online advertisements in recent years shows that online advertising has become the preferred choice of marketers to establish their brands to all-encompassing con...